Privacy Policy

Last updated: May 2026

At Aashyaa Lifestyle we are committed to protecting your privacy and handling your personal information with transparency and care. This policy explains what information we collect, how we use it, and what choices you have. By using our website at aashyaalifestyle.com you agree to the practices described in this policy.

Who we are

Aashyaa Lifestyle is an Indian ethnic wear brand operating online at aashyaalifestyle.com. We sell handcrafted kurtas, Anarkali sets, salwar kameez, and related ethnic wear for women. When we say "we", "us", or "our" in this policy we are referring to Aashyaa Lifestyle. When we say "you" we are referring to you as a visitor, customer, or user of our website.

What information we collect

Information you give us directly When you place an order, create an account, sign up for our newsletter, or contact us, you may provide us with personal information including your name, email address, phone number, shipping address, billing address, and payment information. Payment information is processed securely through our payment providers and is never stored directly on our servers.

Information collected automatically When you visit aashyaalifestyle.com our website automatically collects certain information about your device and browsing behaviour including your IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and links clicked. This information is collected using cookies and similar tracking technologies.

Information from third parties We may receive information about you from third party services such as Google Analytics, Meta (Facebook and Instagram), and other marketing platforms when you interact with our advertisements or social media content.

How we use your information

We use the information we collect for the following purposes —

To process and fulfil your orders including sending order confirmations, shipping notifications, and delivery updates.

To communicate with you about your orders, answer your queries, and provide customer support.

To send you marketing emails, newsletters, and promotional offers if you have opted in to receive them. You can unsubscribe at any time using the link at the bottom of any marketing email.

To improve our website, products, and customer experience by analysing how visitors use our site.

To comply with legal obligations and prevent fraud.

To personalise your experience on our website and show you relevant products and advertisements.

Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience, remember your preferences, and help us understand how our website is being used.

Essential cookies These are necessary for the website to function and cannot be turned off. They include cookies that enable you to add items to your cart, proceed to checkout, and use secure areas of the site.

Analytics cookies These help us understand how visitors interact with our website by collecting information anonymously. We use Google Analytics for this purpose.

Marketing cookies These are used to track visitors across websites and display relevant advertisements. We use Meta Pixel and Google Ads for this purpose.

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

How we share your information

We do not sell your personal information to third parties. Ever.

We share your information only in the following limited circumstances —

Service providers We share your information with trusted third party service providers who help us operate our business including Shopify (our ecommerce platform), payment processors, shipping and courier partners, and email marketing platforms. These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Legal requirements We may disclose your information if required to do so by law or in response to valid legal requests from public authorities.

Business transfers In the event that Aashyaa Lifestyle is acquired, merged, or sold, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

Data retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. If you would like us to delete your personal data please contact us at aashyaalifestyle@gmail.com and we will respond within 30 days.

Your rights

Depending on where you are located you may have the following rights regarding your personal information —

Right to access You have the right to request a copy of the personal information we hold about you.

Right to correction You have the right to request that we correct any inaccurate or incomplete information we hold about you.

Right to deletion You have the right to request that we delete your personal information subject to certain legal exceptions.

Right to opt out of marketing You can opt out of receiving marketing emails from us at any time by clicking the unsubscribe link in any of our emails or by writing to us at aashyaalifestyle@gmail.com.

Right to data portability You have the right to request that we provide your personal data in a structured, commonly used format.

To exercise any of these rights please contact us at aashyaalifestyle@gmail.com. We will respond to your request within 30 days.

International data transfers

Aashyaa Lifestyle operates from India and serves customers worldwide. If you are accessing our website from outside India please be aware that your information may be transferred to and processed in India or other countries where our service providers operate. We take appropriate steps to ensure that your information receives an adequate level of protection wherever it is processed.

Children's privacy

Our website is not directed at children under the age of 13 and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child please contact us immediately at aashyaalifestyle@gmail.com and we will delete it promptly.

Third party links

Our website may contain links to third party websites including our social media pages and partner sites. We are not responsible for the privacy practices of these websites and encourage you to read their privacy policies before providing any personal information.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. When we make changes we will update the date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.